The ETC conducts Information Management (IM) and communications activities at the global level as well as for operations in which the ETC/ETS is activated to ensure that key operational information is shared with all relevant stakeholders, including the Global ETC, country management teams, partners, and all those involved in a given response, throughout all phases of a response effort. This facilitates coordination and decision-making, strengthens advocacy efforts, and avoids duplication of efforts. The ETC IM team collects, processes, analyses, and disseminates information with three key objectives:
- Sharing of Operational Information focused on providing information related to implementing ETC/ETS services in a specific context or emergency.
- Monitoring and Evaluation focused on reporting on the performance of the ETC.
Advocacy and Communications uses information to raise awareness, increase understanding and build collective commitment for the ETC in support of its objectives mainly through the production of creative content such as stories, blogs and social media posts. It is an important advocacy tool and a critical component of sharing the ETC’s response with a wider audience.